iStock-1659164097-1920w-150ppi.jpg

Full-scale creates acceleration
and growth

The landscape has changed.

Companies today need a new type of partner that provides a full-scale solution to build value through robust relationships with their customers, employees, and investors. Thereby realizing their visions and goals.

 
Gray-bkgrnd.jpg

Multi-
disciplinary
expertise 

We’ve partnered with companies across industries, from Fortune 500s to startups, to deliver brand and communications strategies that generate long-term value.

Corporate brand strategy, design, and narrative

Strategic communications and PR

IPO and M&A communications

Investor messaging and IR strategy

Crisis and reputation management

Internal communications and change management

Media training and strategic visibility

Website, content and materials development

Employer brand creation and implementation

Culture alignment and learning

istockphoto-486917806-1920w-no-branding-grayed.jpg

We get results

The Trade Desk Rebranded for IPO — 760% growth
over seven years

Booz Allen 440% revenue growth via cultural realignment

Momenta Pharmaceuticals $6.2B sale to J&J (5x return)

Allergan 10x growth and successful acquisition 

EarthTech Rebrand + acquisition by AECOM

Monster Beverage 20+ equity analyst coverages

Coca-Cola Company $2.15B M&A communications

Tejon Ranch Attracted top-10 institutional investor

Volcom IPO-led positioning before $607.5M acquisition

IPC Healthcare Set the stage for $1.6B acquisition by TeamHealth

iStock-1361161442-1920w-72.jpg

 

It’s nice to be praised

You’ve changed Booz Allen forever.

Shannon Fitzgerald, EVP, Booz Allen 


This is simply fantastic. I want to show the board.

Bob Iger, CEO, Disney


Baker is my secret weapon.

Heather Rim, Former CMO & CCO, AECOM


You helped make our IPO a big success.

Anne Hallock, SVP, The Trade Desk


You captured the essence of who we were and what our mission was. I believe this added significant value to our deal as J&J embraced our potential.

Tony Manning, CSO, Momenta


In my entire career, I’ve never seen a company who can take input and listen so carefully to our direction and absolutely nail it, every time.

Bill Davidson, SVP, Global Marketing and IR, Qualcomm

 
 
 

Let’s talk about your vision and goals 

Gary Baker • Founding Partner

gbaker@bakerpondel.com

  • Founded his namesake company in 1984

  • Over 30 years of experience partnering with top global companies

  • Veteran creative director and business leader

  • Delivers strategic, insight-driven communications

  • Built early career at several notable firms

  • Serves a wide range of clients: start-ups, high-growth firms, and Fortune 500s

  • Known for being a trusted advisor through empathy, enthusiasm, and expertise

  • Studied at Art Center College of Design; graduated from UCLA

 

Evan Pondel • Founding Partner

epondel@bakerpondel.com

  • Tenured communications strategist and multimedia storyteller

  • Works with high-profile individuals, Fortune 500s, and startups

  • Crafts narratives and engages stakeholders during critical events

  • Experienced in investor communications, M&A, product launches, and crisis response

  • Former award-winning business journalist with The Wall Street Journal, Reuters, and Los Angeles Daily News

  • Adjunct professor in financial communications, crisis communications, and writing at USC

  • Holds the Investor Relations Charter (IRC) designation

Blk-bkgrnd.jpg

What are the results you need?

Please complete the form below

 

© 2025 BakerPondel. All rights reserved.